Case Study . Content Platform Redesign

Content Platform Redesign: A Unified V3 Experience

How ZAPTA helped redesign and rebuild the V3 experience for a leading content-repurposing platform, bringing clarity, consistency, and a unified design system across every module of a product trusted by 980K+ creators.

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Industry

Social · Content Automation

Project type

UX/UI Redesign & Frontend

Engagement model

Design System & V3 Migration

Web (Responsive)

Web · Cloud

Users served

United States

Data

9+ modules · unified design system

Project snapshot

Engagement at a Glance

The client operates an automation platform that lets creators and marketers turn one piece of content into many social-ready formats and publish them automatically. As their community grew into the hundreds of thousands, the product accumulated powerful features, but the interface no longer reflected the simplicity the brand was known for.

Workflows, libraries, billing, and scheduling had become technical and inconsistent. Pages like Connections, Workflows, Planner, and Account Settings looked and behaved differently, dashboard elements did not scale well across devices, and a major version upgrade (V3) was on the horizon that needed a thoughtful design migration.

ZAPTA partnered with the client’s product team to rebuild the V3 experience from the ground up, combining a modern aesthetic with practical usability. The engagement spanned research and audit, a reusable design system, redesigned modules across the product, and side-by-side engineering collaboration to deliver pixel-perfect, responsive interfaces.

9+ faster

Core modules redesigned for V3

Unified fewer

One design system across the product

980K+ processed

Creators the experience serves

The challenge

What the client came to us with

A powerful product had outgrown its interface, five problems the V3 redesign needed to resolve.

Overly technical navigation
Complexity

We built design tokens, gradients, spacing, and grid layouts from the ground up, a single system that scales consistently across every module.

Inconsistent pages
Inconsistency

Connections, Workflows, Planner, and Account Settings each looked and behaved differently, creating a disjointed experience.

Poor scaling across devices
Responsive

Dashboard elements did not scale well across screen sizes, weakening the experience on anything but a desktop.

The solution

A rebuilt V3 experience on a unified design system

Four design decisions turned an opaque ticket market into clear, actionable guidance for both sides.

A reusable design system
Foundations

We built design tokens, gradients, spacing, and grid layouts from the ground up, a single system that scales consistently across every module.

Simplified core modules
Clarity

Dashboard, Flows, Planner, and Connections were redesigned for visual clarity, turning complex automation into an approachable experience.

Device-ready layouts
Responsive

Every module was tested across breakpoints and responsive previews to ensure accessibility, and a polished experience on any device.

Engineering side by side
Audit friction

Our designers and frontend engineers worked directly with the in-house team, ensuring seamless handoffs and pixel-perfect execution.

Client voices

What Terry Said

Key features build

What we redesigned

Every core module rebuilt on one design system, each redesign tied to a clearer, more consistent user experience.

1
Dashboard
A refreshed overview for managing uploads, analytics, and connected channels at a glance.
2
Flows
A reimagined step-by-step automation builder with visual clarity that makes complex workflows easy to follow.
3
Library
Simplified asset management so creators can find and reuse content faster.
4
Clip maker & video editor
Intuitive tool designs for both short-form and long-form editing.
5
Planner & connections
Redesigned scheduling and cross-platform publishing views for smoother, more accurate planning.
6
Billing & account settings
Clearer interfaces for subscription, downgrade, and settings pages, reducing confusion at key moments.

Results delivered

The outcomes that mattered

Value delivered across clarity, consistency, and scalability, a modernized experience for a platform operating at significant scale.

Modernized faster

A cleaner, modern layout introduced across the entire platform.

Simplified down

Tickets purchased by users acting on platform insights.

Reusable live

A consistent system now used for ongoing product features.

Device-ready onboarded

Improved usability across mobile and desktop experiences.

Clearer by default

Buyers and sellers gained insight into an otherwise opaque market.

980K+ month

The redesigned experience serves a community of 980K+ creators.

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Stack

The design & frontend stack

A modern design-and-frontend toolset selected for a scalable design system and pixel-perfect, responsive delivery. (Representative stack.)

AWS
AWS
GCP
GCP
PostgreSQL
MongoDB
Azure
Vercel
Netlify
Terraform
GitHub Actions
Docker

How we worked

Our Three-Phase Delivery Process

The same process ZAPTA applies to every engagement — adapted to DrBroker’s six-month, fixed-scope timeline.

Phase 1

Consult and Align

Discovery, strategy, planning, requirement gathering, roadmap alignment.

Phase 2

Design and Engineer

UI/UX, architecture, development, testing, iteration.

Phase 3

Deploy and Maintain

Launch, monitoring, support, optimization, scaling.

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